Morphsuits inventor brings 293 human Tetris pieces together to set a new world record to mark the 30th anniversary of an iconic video game
LONDON — July 21, 2014 — To mark the 30th anniversary of the iconic Tetris® video game, 293 fans set a new world record for the most human Tetris pieces joined together. It was 1984 when the first ever iteration of Tetris began the game’s meteoric rise to global superstardom, and Morph Costumes teamed up with The Church Party Bar in London to bring the game to life.
Jamie Black, Tetris enthusiast and world record participant, commented, “I started playing Tetris when I was about 10 on my Game Boy, and to say I was addicted was an understatement! I’ve tried to make Tetris costumes in the past for multiple fancy dress parties, with varying rates of success – so getting involved with this once in a lifetime Tetris world record attempt was a dream come true! It was an awesome experience and I’m ecstatic to be part of Tetris history.”
Sara McCraight, Brand Manager at Morph Costumes added, “Tetris is one of the most loved games of all time and we knew we needed to think inside the box when it came to designing a celebration worthy of the gargantuan love for Tetris. The game has been played and loved for over three decades and is now present on virtually every console, handset or gaming device available, so nothing short of a world record attempt would do.”
In under an hour, 293 excited participants donned officially licensed, human Tetris costumes and joined together to create the super-sized line of Tetrimino pieces.
Sara continued, “We were truly honoured to be able to create officially licensed Tetris costumes. The Tetrimino pieces are a firm favourite for at-home costume creators and we wanted to enable fans worldwide to dress up as their favourite Tetrimino. The costumes we’ve created use pop-up tent technology so you can go from human to Tetrimino in seconds, which proved invaluable when trying to get almost 300 people set up and slotted together in less than an hour. This is only the start though. We may go for a record attempt spanning continents to celebrate the Tetris brand’s 50th anniversary…watch this space!”
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world with over 425 million paid mobile downloads, and billions of games played online per year. In the game’s 30 year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Partnered with Electronic Arts, Ubisoft, Sega, and Hasbro, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee.
What are Morphsuits?
Founded in 2009 by brothers Fraser and Ali Smeaton and friend Gregor Lawson, Morphsuits are the costume phenomenon taking over the world. Morphsuits are all-in-one spandex suits that cover the whole of your body from head to toe. They’re specially designed so that the wearer can breathe through them, see through them and drink through them.
Four years later, the costume company acquired ex-NASA engineer, Mark Rober’s clothing and costume company Digital Dudz, to integrate the interactive Digital Dudz smartphone app to an expanding range of costumes. In 2014, Morphsuits changed its name to Morph Costumes to reflect the huge variety of costumes now on offer in their continually growing costume range.
The original all-in-one spandex Morphsuit is still a big part of everything Morph Costumes does and they’ve now added 513 next generation costumes to their range. From digital costumes to the aptly named WTF costumes created by Morph Costume’s growing army of costume wizards (professional costumers) to partnerships with other manufacturers in the costume industry.
Example of costumes include: officially licensed Tetris blocks that use pop-up tent technology, Halloween costumes that feature wearable smartphone technology to display real life beating hearts or open flesh wounds filled with maggots and also the world’s first digitally animated Christmas jumpers – along with a huge amount of exciting innovation and NPD in the pipeline for 2014.
For more information, please contact:
Hannah Ashley & Patrice John-Baptiste
t. 0203 1379270
e. [email protected]