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Published at http://www.romainjerome.ch/category/press/
Lisa Feldman | PR | [email protected]

RJ-Romain Jerome has done it again! The brand introduces a new generational icon to the wondrous collaborations collection, bringing us back to the 1980’s with an iconic video game favorite.

RJ-Romain Jerome and The Tetris Company, LLC are proud to present the newest addition to RJ’s Generational Icons, the Tetris-DNA! In celebration of the game’s anniversary, initially released in June 1984 and designed by Alexey Pajitnov, the iconoclastic brand has immortalized a Tetris gaming sequence on the dial of the watch.

The dial features a random sequence of the game’s signature Tetriminos, the famous geometric shapes composed of four square blocks, housed in the famous 46 mm Moon Invader case. This iconic case has become the exclusive home of RJ’s Generational Icons collection, with an atypical design that enhances the uniqueness of the brand’s concept and its artisanal know-how.

“It made sense for me to collaborate with Tetris as it’s one of the greatest games of all time. I remember playing on my Game Boy first generation for hours as my addiction grew stronger with time. It’s an honour for me to immortalize this game in an RJ-Romain Jerome watch and share my passion with our collectors and fans” says Manuel Emch, CEO of RJ Watches.

The Moon Invader’s black PVD-coated titanium case highlights the famous Tetriminos that have been gemset by hand in the center of the dial. Focusing on RJ-Romain Jerome’s savy artisanal know-how, each Tetrimino has been crafted as a combination of four “Clou de Paris” in aluminium a first for RJ-Romain Jerome. This very complex process once again positions RJ as an avant-garde watchmaker, always innovating and creating original decorations for its timepieces. Furthermore, each “Clou de Paris” has been anodized thanks to a special process which enhances the complex artisanal execution and helps bring out the fine details on the dial.

The dial mirrors the well-known Tetris aesthetic, featuring “brick” engravings that recall the famous gameplay. The Matrix (play field) has been hand-brushed, giving the dial an industrial and vintage look, just like the original greyscale graphics.

A custom made Tetris medallion, inspired by the game’s branding, is fitted on the case-back of this limited edition timepiece. Once again, RJ-Romain Jerome introduces a limited edition of 84 “Lines” based on the year Tetris was created: 1984.

The collection features a black rubber strap that brings out the industrial and playful look. The strap and adjustable lugs will enhance the comfort of the watch and allow you to enjoy every moment with your Tetris-DNA.

Visit your nearest RJ retailer for the Tetris-DNA! Bear in mind that only 84 “Lines” are available worldwide!

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world with over 525 million paid mobile downloads, and billions of games played online per year. In the game’s 30+ year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Working with Electronic Arts, Ubisoft, Sega, and Hasbro, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Become a fan of Tetris on Facebook (www.facebook.com/Tetris) and follow Tetris on Twitter (@Tetris_Official) and Instagram (@Tetris_Official).

About RJ-Romain Jerome
Air, earth, sea and collaborations: RJ-Romain Jerome offers the raw energy of imagination to those who are capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the watches of the new horological era. The magic of the Moon, the power of lava, underwater mysteries and creative collaborations are the poetic driving forces behind this artistic explosion.

Whether through recovering steel from the Titanic or from the Apollo 11 spacecraft, mingling silver with moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by celebrating contemporary legends. Its approach is characterized by a blend of raw character and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells.

A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the imagination in the “Air”, “Earth”, “Sea” or “Collaborations” collections. These worlds exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity of space, from incandescent lava to age-old minerals and metals, the RJ-Romain Jerome collections are far more than just astonishing watches: they define a new era in watchmaking.

Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their time: a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility.

Air, earth, sea and collaborations: it is now up to everyone to find his own universe, and to give substance to his dream and to his own vision of Time.


Tetris-DNA

Reference RJ.M.AU.IN.010.01
Collection GENERATIONAL ICONS
Universe COLLABORATIONS

Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 vph
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 30 meters
Functions Central hours and minutes
Case Ø 46 mm
Black PVD-coated titanium
Lugs fitted with safety screws and integrated ball-and-socket joints for optimal wrist adjustment
Grainy-textured stellar-patterned back with Tetris medallion
RJ safety screw on the case-back, exclusively accessible to watchmakers
Screw-lock crown
Dial Black brushed Matrix with aluminum “Clou de Paris” Tetriminos. Anodized aluminium “Clou de Paris” in different colours
Engraved bricks for the Tetris scene setting
Hands Oxidized black and satin brushed, with superluminova “blue emission”
Strap Black rubberGrainy-textured interior of stellar-patterned strap
Buckle Black PVD-coated steel
Limited edition 84 pieces
Retail price CHF 15’555.-* / EUR 17’500.-* / USD 18’950.-*
Contact Lisa Feldman | PR | [email protected]

*Suggested retail price. RJ-Romain Jerome reserves the right to change prices without prior notice.