Lisle International Named New UK Merchandise Licensing Agent for the Tetris® Brand


LONDON — October 1, 2015 —  The Tetris Company, LLC today announced that Lisle International Licensing is the new merchandise licensing agent for the Tetris® brand in the United Kingdom (UK), Channel Islands and Ireland. Lisle International will focus on new product merchandising opportunities in home goods, lifestyle items, collectibles, clothing, and more. Each year, millions of fans from around the world purchase Tetris-branded goods—from board games and toys to apparel, jewelry, household items and decor—demonstrating the ongoing appeal of what continues to be one of the most popular video game brands of all time.

“Tetris is more than just a video game—it’s a lifestyle enjoyed by fans, both young and old, around the globe. It is critical that we work with the right licensing partners who can help us expand the brand with fun and unique high-quality products that will resonate with our ever-growing audience,” says Maya Rogers, CEO of Blue Planet Software, Inc., sole agent for the Tetris brand. “The UK is a top market for Tetris, and we’re pleased to be working with Lisle International which has a reputation for building solid and effective brand partnerships for its customers.”

Gayle Tarrant, director at Lisle International adds, “We are delighted to be representing a brand as iconic as Tetris. In the UK, where there is high awareness and positive affinity for Tetris, there is huge potential for the brand. We are excited to be a partner in developing a strong licensing program that will further extend the experience for Tetris fans.”

Companies that are interested in Tetris-brand licensing opportunities in the UK, Channel Islands and Ireland may visit Lisle International at stand E045 at Brand Licensing Europe in London, October 13-15. For more information, please contact Gayle Tarrant at [email protected]

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world, with over half a billion mobile downloads and billions of games played online per year. In the game’s 30+ year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Working with Electronic Arts, Ubisoft, Sega, and Hasbro, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit

Become a fan of Tetris on Facebook ( and follow Tetris on Twitter(@Tetris_Official) and Instagram (@Tetris_Official).

About Lisle International
Established in 2010, Lisle International has a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. The team is now responsible for a diverse and exciting portfolio that includes The Trash Pack™, Masha & The Bear, Nitro Circus & Studio Pets by Myrna. With a combination of over 40 years extensive market and category knowledge in multiple territories, Lisle International offers its license partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts. Lisle International’s strategic, innovative approach to brand management and development lends itself to delivering an all-round excellent service for its clients and partners.